Moshi Monsters is an online game and lucrative franchise whose initial aim was that one can adopt, care and nurture for their very own monster in a virtual world of Moshi Monsters, made by Mind Candy. Following success led them to release two music albums of which the earned Gold on the UK charts.
Monster owners can select and customise their monster, play with it, take it shopping and decorate its room. Extra rooms can be added to the original, and they can be shared with friends. Players have a Friends Tree and a pinboard where they can exchange messages, though the content is regulated.
The world contains many minigames and puzzles, which can be played for fun and to earn Rox, the in-game currency used to buy seeds, clothes, furniture and food for your monster. One special type of game is the Super Moshi Missions which, except for the first one, can only be played by members.
One of the more popular attractions of Moshi Monsters is collecting Moshlings (pet creatures), which can be attracted by planting suitable seeds in your Moshling Garden, by playing missions, through hatching Moshling eggs, or by purchasing special Moshi Monsters merchandise that comes with unique codes. Some Moshlings are only available to Members because they require special seeds, and others with codes and certain events, etc.
Some of the brand's fonts include a condensed Comic Sans MS (predominantly on menus) and Karla (on Daily Growl text), as well as Fredoka One (on Daily Growl titles), Arial Rounded (used on things such as the Friends Tree) and all types of Burbank fonts.
Beta (14/09/07 - 16/04/08)
Moshi Monsters officially launched to the public on April 16, 2008.
Prior to this, the game went through a public beta phase. The first actual revision of moshimonsters.com, on the 14th of September, 2007, was composed of single and basic HTML text that asked anyone interested in trying the game out on release to input their email in a box; soon after this, their YouTube channel was founded on November 9, 2007 with the Moshi Monsters video tour and, after this, The Daily Growl was created, on the 21st of December, 2007. When the website released to the public, however, this likely changed as, on the 30th of April, 2008, with its public release, it was recorded to have changed.
It is unknown what the site had looked like during this beta testing time, for the only people that had access thereto were the Beta testers themselves, all of whom are marked by the Beta Tester Certificate; the majority of people with this item are Moshi Monsters staff, showing that the website had staff prior to even being fully released. However, as stated, there was a video tour during the beta testing period, and very little has changed, with all shop interiors and shopkeepers looking identical to their alpha look, but their exteriors have been changed. There are some other minor changes, too, but as far as the locations go, everything has stayed the same - note that this was all that was shown in the video, however.
Despite it being beta and thus exclusive to a very small amount of people, The Daily Growl functioned as normal - in fact, its content was very variable, much contrasting the Daily Growl of the more-developed Moshi Monsters. Things such as interviews and updates were documented, as well as things like Roy G. Biv Day, the latter of which being celebrated into the later years of the game.
Many beta accounts have since been "de-activated" - there are many examples of comments left by users prior to April 16, 2008 that no longer have visitable accounts. As such, their profile picture is anonymous and their account unvisitable. However, all Staff Beta accounts still exist, hence the existence of the Beta Tester Certificate.
Upon release, Moshi Monsters would continue as it did during its beta phase, adding new features and characters.
On May 28, 2008, only six weeks after its public release, Moshi Monsters announced its 100,000th user, cazzy22 but, due to the nature of Moshi Monsters being known to the public for so little time, the exact portion of beta users likely outnumbers the alpha ones.
On September 30th, 2015, Divinia Knowles announced to The Guardian newspaper that Mind Candy are currently in plans to shut down and relaunch the game with a target audience of four to seven-year-olds. This is due to multiple factors, including the decline in Moshi Monsters' life cycle as well as the fact that the game was built using outdated Flash software, which does not work with the new devices Mind Candy plan to take Moshi Monsters to. Notwithstanding this, previous CEO and founder, Michael Acton Smith, denied the website would be closing on his Twitter account. In a recent interview with The Argus, Smith confirmed a relaunch of Moshi Monsters would take place in 2017.
The release of the App Egg Hunt is considered the announced reboot of the franchise. Though a reboot often means re-doing and changing, Egg Hunt takes place within the current timeline and universe of Moshi Monsters and requires their demographic to already know about the characters and world, which is odd as their aimed demographic is one new to the franchise.
The format of gameplay is similar to Moshi Monsters, but now with a (self-insert) Moshling character instead of a Monster character to care for. As Moshi Monsters itself it still live but not updating, Moshlings who are still awaiting release in the web browser game are being released on the App.
On July 19th, 2017, a "Twitter Party" was held, hosted by the brand itself and several "mom blogs" who promote the latest kids content. Announced 3 days prior with great urge the coming days, no information of what this party would contain was made clear. The time and date it was held was outside of range for most children in the UK, thus impossible for the aimed demographic to attend aside the fact they also would be too young for social media. The party prooved nothing more than an advertisement in which they promoted the App - claiming it to have topped the charts - and promoted Design a Moshling Contest 2017 through the mom blogs whom were later revealed to have been paid to do so. The success of this marketing strategy is questionable as it did not reach beyond the scope of the paid mom blogs promoting it.
There are 6 monsters to choose from: Furi, Poppet, Luvli, Katsuma, Diavlo, and Zommer. When Moshi Monsters was first released, they only had Furi, Poppet, Diavlo, and Zommer. Later on, they added Katsuma and Luvli. In one of the magazines, it says that Katsuma is the most popular, followed by Poppet, Furi, Diavlo, Luvli and finally Zommer.
Glitches and bugs
- "Couldn't set up playarea! Error #2124": appears as a notice when loading one's room; it will load the room normally, albeit claiming to be unable to load someone's room.
- Seeing your zoo in an attempt to see someone else's: an error that arose and sparked controversy, where someone cannot view someone else's zoo - instead they see their own. This additionally happens with the Friends Tree.
- Moshi Monsters MouthOff™ (removed) - 13th October 2010
- Buster's Lost Moshlings
- App Monsters apps
- Moshi Monsters Music - 13th November 2013
- Digi Mag
- Moshi Monsters Village - 1st July 2013
- Talking Poppet - 14 February 2014
- Moshling Rescue! - December 4, 2013 / 11 May, 2014
- Moshi Karts (removed) - 12 February 2014
- Food Factory - 3 July 2015
- Moshi Monsters Egg Hunt - 26th October 2016
- Moshling Zoo (Nintendo DS) - 11th November 2011 (UK) - November 6th (America)
- Moshlings Theme Park (Nintendo DS/3DS) - 26th October 2012 (UK and America)
- Katsuma Unleashed (Nintendo DS/3DS) - 11th October 2013 (UK) - November 5th 2013 (America)
- Although not explicitly given to Mind Candy for Moshi Monsters, their publishing partner, Penguin, received ‘Best Licensed Written, Listening or Learning Range’ for their Moshi Monsters books range
- Toy partner Vivid won ‘Best Licensed Toy or Games’ for the Moshi Monsters Toy Range
- The ‘Best Schoolers/Tween or Teen Licensed Property’ was won by Moshi Monsters
- Moshi Monsters: The Movie - 3rd April 2014 (AU) 14th April 2014 (UK)
- ↑ http://news.moshimonsters.com/community/blog/content/6322
- ↑ http://web.archive.org/web/20070914171846/http://moshimonsters.com/
- ↑ https://www.youtube.com/user/moshimonsters/about
- ↑ http://news.moshimonsters.com/community/blog/content/6357-happy_holidays
- ↑ http://web.archive.org/web/20080430103440/http://www.moshimonsters.com/
- ↑ http://news.moshimonsters.com/community/blog/content/6356-more_monsterousness_hits_monstro_city
- ↑ http://news.moshimonsters.com/community/blog/content/6302-100th_monster_owner_arrives
- ↑ http://twitter.com/acton/status/650005429775298560
- ↑ http://www.theargus.co.uk/news/14026480.Top_digital_company_set_to_leave_city
- ↑ 10.0 10.1 10.2 http://mindcandy.com/tag/awards